Our Story
Welcome to CAMÉLIA
where the beauty of nature meets the essence
of Moroccan excellence.
2020: The Birth of a Dream
In 2020, during the COVID-19 pandemic, my husband Thierry and I, along with the support of my brothers Ali and Fouzi, decided to seek more authenticity in our daily lives. Our niece's name, Camélia, inspired us. This decision led us to develop premium, eco-friendly cosmetics that celebrate Moroccan ingredients and prioritize environmental conservation.
2022: Crafting Perfection
This year, we received official certification from the Direction des Médicaments et de la Pharmacie (DMP) and ISO, ensuring that our products meet the highest safety standards. Each ingredient, from poppy powder-based lip and cheek tint to argan and coconut tanning oil, is designed to address the specific needs of modern women and men. This includes hair loss prevention and protection against pollution.
2023: Rooted in Morocco
In 2023, CAMÉLIA proudly established its headquarters in Morocco. Being based in Morocco allows us to source the finest local ingredients and support the vibrant community of Moroccan artisans and craftsmen, who are integral to our brand. This move symbolizes our dedication to promoting "Made in Morocco" worldwide and competing with leading global cosmetic brands.
2024: The Grand Début
2024 is a milestone year for CAMÉLIA, as we debuted at the COSMETISTA EXPO. This exciting launch event showcased our products, emphasizing our dedication to natural beauty, environmental care, and the rich heritage of Moroccan traditions. As we continue to grow, we remain committed to supporting Morocco's vision for Africa and promoting environmental care.
Our Beliefs
Caring for our planet and its resources is crucial for nurturing our beauty and well-being.
Being environmentally responsible is a commitment to future generations' well-being.
We firmly believe that genuine luxury lies in the simplicity and purity of natural ingredients.
We are proud to be a Moroccan company and are dedicated to promoting "Made in Morocco" globally.
Our Mission
To promote environmental conservation through eco-friendly practices and contribute a portion of our proceeds to environmental causes in Morocco.
To offer high-quality cosmetic products made with 100% natural ingredients from Morocco, ensuring top quality, safety, and authenticity.
To offer an outstanding online shopping experience emphasizing customer satisfaction and transparency.
Our Vision
To promote "Made in Morocco" across the world.
To follow Morocco's vision towards Africa.
Our Commitment to the Environment
At CAMÉLIA,we donate 1% of our revenue to raise awareness for environmental conservation. We will actively participate in local initiatives, run social media campaigns, and conduct regular beach clean-ups to lead by example.
Our Founders
Meet the CAMELIA’s family
Tati Fadwa
a communications specialist and the face of CAMÉLIA. Her passion for natural beauty and environmental care drives our daily mission and values.
Tonton Thierry
A seasoned marketer who brings strategic insights and a global perspective to CAMÉLIA.
Ali and Fouzi
are CAMÉLIA's family members who contributed to the birth of the brand.